In Shopify business, controlling product visibility on your Shopify store is essential for creating a personalized shopping experience. By selectively showing or hiding products, collections, or prices, you can cater to different customer segments, protect sensitive pricing information, and improve overall user experience. This article introduces two of the best Shopify apps designed to help merchants manage product visibility effectively. With these tools, you’ll be able to hide prices, restrict access to collections, and customize which products are shown to specific customers.

Why Product Visibility Matters on Shopify

Managing product visibility allows you to show specific products or prices only to selected customers, such as wholesale clients or VIP members, while keeping other customers focused on items that are relevant to them. Here are some reasons why visibility management is crucial:

1. Enhances Customer Experience: By hiding irrelevant products, you create a cleaner browsing experience that matches customer needs and segments.
2. Protects Sensitive Pricing Information: Wholesale prices or tiered discounts can be kept private, viewable only by specific customer groups.
3. Supports Targeted Marketing and Exclusivity: Offering exclusive collections to certain customers can build loyalty and drive higher engagement.

1. Addify Catalog Visibility App

The Addify Catalog Visibility App for Shopify is an advanced tool that allows merchants to control product visibility based on customer tags, individual users, and guest status. This app enables you to hide products, entire collections, or prices and replace them with custom messages or password-protected access.

Key Features

• Shopify Hide Price on Specific Product: Easily hide prices on selected products and replace them with custom text like “Login to view price,” ensuring only authorized users see pricing information.
• Shopify Hide Collection: Choose specific collections to be hidden from certain customers based on their tags or login status, helping to segment products for specific audiences.
• Shopify Hide Products from Certain Customers: Limit access to specific products for customers with designated tags or guest users, creating a curated browsing experience.
• Password Protection: Instead of simply hiding a product, you can add password protection, allowing only customers with the password to access the item.
• Custom Error Messages and Redirects: If restricted users attempt to view hidden products, show a custom message or redirect them to another page for an enhanced user experience.

Benefits of Addify Catalog Visibility

With Addify, merchants can create a highly personalized shopping experience by controlling who sees specific products or prices. This app is especially useful for stores that cater to both B2B and B2C audiences. It also enhances your store’s appearance by preventing guest users from seeing items meant only for registered customers or certain customer groups.

Setup Instructions

1. Install the App from the Shopify App Store.
2. Define Customer Tags for different segments (such as “VIP” or “Wholesale”).
3. Set Visibility Rules to hide specific products, collections, or prices and apply them based on customer tags.
4. Configure Password Protection where needed and test settings to ensure the user experience is seamless.

Pricing

• Basic Plan: $2.99/month or $29.99/year
• Standard Plan: $3.99/month or $39.99/year
• Advanced Plan: $4.99/month or $49.99/year

All plans come with a 7-day free trial, making it easy to explore features and determine if the app meets your store’s needs.

2. Locksmith App for Advanced Access Control

Locksmith is another powerful app designed to manage product visibility by controlling access to specific areas of your Shopify store. While it offers some similar features to Addify’s Catalog Visibility App, it excels in its ability to lock entire sections, specific collections, or products for select customers.

Key Features

• Customizable Locks Based on Conditions: Locksmith allows you to lock products, collections, or other content based on customer tags, passwords, or geographic location.
• Enhanced Privacy for Sensitive Content: Ideal for merchants who want to create a private store section or exclusive items that can only be viewed by approved customers.
• Comprehensive Access Options: In addition to customer tags, Locksmith provides flexibility to restrict content based on cart value, passcodes, or custom conditions.

Benefits of Using Locksmith

Locksmith offers detailed access control, making it ideal for stores that require layered security or multiple levels of customer access. This is useful for B2B stores with wholesale clients, loyalty programs, or VIP sections, as it allows for robust access customization.

Setup Instructions

1. Install Locksmith from the Shopify App Store.
2. Choose Access Conditions like customer tags, geographic restrictions, or password requirements for specific products.
3. Configure Locks for selected products or collections, and test the visibility settings to ensure they align with your store goals.

Pricing

Locksmith is available at $9/month, with additional pricing tiers based on advanced features. A free trial is available, allowing you to explore and test its capabilities before committing.

Conclusion

Both the Addify Catalog Visibility App and Locksmith offer robust tools to manage product visibility on Shopify, catering to different use cases and customer segments. Whether you need to shopify hide price on specific product, shopify hide products from certain customers, or create a VIP area, these apps provide flexible solutions for controlling access and enhancing the customer experience.