Effectively managing product visibility is a critical strategy for Shopify merchants, especially for stores that cater to different customer groups. By selectively showing or hiding products, collections, or even prices, store owners can provide a personalized shopping experience, promote exclusive offerings, and protect pricing information. In this article, we’ll cover two effective methods to manage product visibility on Shopify and explore how each can contribute to boosting your sales.

Method 1: Hiding Products, Collections, or Prices for Specific Customers

When running a Shopify store, there are times when you may want certain products, collections, or prices to be visible only to specific customers, such as VIP members or wholesale buyers. By hiding these elements, you create an exclusive experience that can drive loyalty and boost sales.

How It Works

Using an app like Addify Catalog Visibility, Shopify merchants can set custom visibility rules to selectively hide products, collections, or prices based on customer tags. This approach is particularly beneficial for stores that manage both B2B and B2C customers.

1. Hide Products and Collections: Choose specific products or entire collections that you want to hide from general customers. You can show these items only to VIP customers, wholesale buyers, or any other tagged customer group.
2. Shopify Hide Prices on Specific Products: If you want to keep prices confidential, you can choose to display custom text instead of prices. This feature is helpful for products with variable pricing or high-value items.
3. Password Protection: In addition to hiding items, Addify offers a password protection feature for certain products or collections, allowing only customers with the password to access them.

Benefits:

• Exclusive Access: Restricting products to specific customers can increase their loyalty and make them feel valued.
• Targeted Promotions: You can run targeted offers without displaying prices to the general public.
• Boosted Sales: By tailoring visibility, you can drive more conversions by giving select customers access to premium products.

Key Features of Addify Catalog Visibility:

• Easily hide specific products, collections, or prices for selected customers.
• Replace prices with custom text, encouraging customers to log in or upgrade to view prices.
• Password-protect certain products or collections for added exclusivity.
• Show custom messages or redirects for customers attempting to access restricted items.

Method 2: Customizing Product Visibility with Shopify’s Dynamic Pricing and Discount Options

While hiding certain products is effective for managing access, another valuable tool for product visibility management is Dynamic Pricing. By offering custom pricing tiers and discounts based on order quantity, customer status, or tags, merchants can create more tailored offers that appeal to different types of buyers.

How It Works

With a dynamic pricing app, merchants can set up tiered pricing structures, bulk discounts, and customer-specific discounts. This method allows you to customize what customers see in terms of product pricing and create exclusive discounts based on customer types or buying behavior.

1. Tiered Pricing: Offer different prices based on purchase quantity. For example, a customer buying five units of a product might receive a 10% discount, while buying ten units could trigger a 20% discount.
2. Customer-Specific Discounts: Create unique pricing for specific customer groups, such as VIPs or B2B clients.
3. Bulk Discounts: Encourage larger orders by setting bulk pricing incentives that are only visible to certain customer tags or user profiles.

Benefits:

• Increased Order Value: Tiered pricing encourages customers to purchase more to get better discounts.
• Segmented Offers: Different pricing structures can be offered to various customer groups, making the shopping experience more personalized.
• Higher Conversion Rates: Exclusive discounts for repeat buyers or loyal customers often lead to increased conversions and stronger customer relationships.

Dynamic Pricing Features:

• Set up multiple pricing tiers based on product quantity.
• Offer discounts to specific customer groups, such as wholesale or VIP customers.
• Show or hide bulk pricing options based on tags, ensuring tailored visibility.

Which Method is Best for Your Store?

Choosing between product visibility controls and dynamic pricing depends on your store’s goals and customer base. For stores with both retail and wholesale clients, combining both methods can offer maximum flexibility, allowing you to restrict product access for certain customers and apply exclusive pricing options.

• If your priority is exclusivity and privacy, the Addify Catalog Visibility app allows you to hide specific products or prices, catering to unique customer segments.
• If your focus is on volume sales and encouraging bulk orders, dynamic pricing offers tiered and quantity-based discounts to increase average order value.

Final Thoughts

Managing product visibility on Shopify isn’t just about limiting access; it’s about creating a curated, customer-centric experience. By hiding certain products or applying dynamic pricing, you can increase customer engagement, provide a more personalized shopping experience, and boost sales. Try implementing these methods to enhance the shopping experience on your Shopify store, ensuring that each customer sees the products and prices that suit them best.