Nail Polish Market Booms with 9.5% CAGR Driven by Teen Demand and Online Sales

Nail Polish Market Research Methodology:

The research methodology employed in analyzing the Nail Polish Market involves a combination of primary and secondary research. Primary research includes interviews with industry experts, surveys, and observations, while secondary research involves the analysis of industry reports, company publications, and other relevant documents. Analytical tools such as SWOT analysis, Porter’s Five Forces, and PESTLE analysis are utilized to assess market dynamics, competitive landscape, and external factors influencing the market.

This comprehensive approach ensures a thorough understanding of market trends, growth drivers, challenges, and opportunities, providing stakeholders with actionable intelligence for strategic decision-making.

Forecasted Expansion of Nail Polish Market:

The Nail Polish Market size was valued at USD 15.47 Billion in 2024 and the total Nail Polish revenue is expected to grow at a CAGR of 9.5% from 2025 to 2032, reaching nearly USD 31.97 Billion.

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India: Embracing Natural and Eco-Friendly Nail Polishes

India’s nail polish market is witnessing a significant shift towards natural and eco-friendly products. Consumers are increasingly seeking nail polishes free from harmful chemicals like formaldehyde, toluene, and dibutyl phthalate (DBP). This trend has led to the rise of brands specializing in herbal and natural formulations, catering to the demand for skin-friendly beauty products. The market offers a mix of traditional and trendy colors, with a preference for vibrant shades and metallic finishes.

China: Dominance in the APAC Nail Polish Market

China remains a dominant force in the APAC nail polish market, accounting for a significant share of global revenue. The market’s growth is fueled by increasing disposable incomes, heightened beauty consciousness, and the influence of social media platforms. Both international and domestic brands are capitalizing on the growing popularity of nail art and the demand for natural, eco-friendly products.

Japan: Innovation and Tradition in Nail Care

Japan’s nail polish market is characterized by a blend of traditional nail care practices and contemporary trends. The influence of J-beauty trends, which emphasize well-groomed and aesthetically pleasing nails, has fueled demand for innovative formulations and trendy nail colors. Additionally, the rise of e-commerce platforms has made nail polish brands more accessible to consumers, allowing both international and domestic players to thrive in the market.

South Korea: Pioneering Nail Art and Creative Designs

South Korea is renowned for its innovative nail art and creative designs, contributing to the country’s dynamic nail polish market. The market is influenced by fashion and beauty trends in larger urban centers, with a growing number of at-home manicures driving growth. The demand for clean beauty and non-toxic products is making consumers more aware of ingredient content in cosmetic products, leading to a preference for natural and animal cruelty-free alternatives.

Singapore: Growing Demand for Sustainable Nail Care Products

Singapore is witnessing a growing demand for nail care products, with a projected CAGR of 12.9% from 2024 to 2034. The market is driven by a beauty-conscious consumer base and a growing preference for sustainable and non-toxic formulations. The influence of online platforms and significant spending expenditures are contributing to the market’s expansion.

Nail Polish Market Segmentation:

by Product

Liquid
Gel

The market is divided into two segments based on the product: liquid and gel. By 2032, the liquid polish segment is anticipated to have the most market share. Demand is being driven by colour availability and ease of application. Throughout the projected period, liquid products are anticipated to hold the biggest market share due to consumer resistance to switching to gel-based substitutes.

by Sales Channel

Supermarkets
Hypermarket
Convenient Stores
Specialty Stores
Online or E-Commerce

The market is divided into Supermarkets, Hypermarkets, Convenient Stores, Speciality Stores, and Online or E-Commerce based on the Sales Channel. Over the course of the forecast period, the online or e-commerce category is anticipated to expand quickly at a CAGR. In recent years, online shopping, or e-commerce, has grown to be a crucial part of the worldwide retail scene.

by Finish

Glossy
Matte
Glitter
Satin
Others

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Nail Polish Market Competitive Edge:

Discover strategies of the key players in the Nail Polish market and explore how they are navigating trends, expanding their portfolios, and capitalizing on emerging applications. From global leaders to regional influencers, this report provides a complete competitive analysis.

1. Revlon, Inc.
2. Essie Cosmetics, Ltd.
3. L’Oreal Paris
4. Odontorium Product Inc.
5. Creative Nail Design, Inc.
6. Fiabila Cosmetics Co., Ltd.
7. The Estee Lauder Companies, Inc.
8. NARS Cosmetics
9. China Glaze
10. Cosmetic Industries, Inc.
11. Sally Hansen, Inc.
12. RGB Cosmetics
13. Vogue Cosmetics
14. Procter & Gamble Co.
15. Coty, Inc.
16. American International Industries
17. Christian Dior SE
18. Chanel S.A.
19. Odontorium Products, Inc
20. Karma Organic Spa
21. Kester Black
22. Kosé Corporation

Table of Content: Nail Polish Market

Part 01: Executive Summary

Part 02: Scope of the Nail Polish Market Report

Part 03: Global Nail Polish Market Landscape

Part 04: Global Nail Polish Market Sizing

Part 05: Global Nail Polish Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

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Key Highlights:

• Historical Market Data (2019-2024)
• Forecasts by Segment, Region, and Industry Application (2025-2032)
• SWOT Analysis, Value Chain Insights, and Growth Drivers
• Legal Aspects by Region and Emerging Opportunities

Top Questions Answered:

• What are the key growth drivers and trends in the Nail Polish market?
• Who are the major players, and how do they maintain a competitive edge?
• What new applications are poised to revolutionize the Nail Polish industry?
• How will the Nail Polish market grow in the coming years, and at what rate?

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