Born X Raised: The Soul of Los Angeles Streetwear

In the heart of Los Angeles, a brand was born not just out of fabric and thread, but out of a love for the streets, the people, and the culture of a city often misunderstood. Born X Raised isn’t just a name—it’s a statement. It tells a story of pride, survival, and authenticity. Over the past decade, this streetwear brand has become a cultural force that represents more than fashion. It stands for a way of life.

The Origins of a Movement

Born X Raised was founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann. The brand was built from the very streets of Venice and East L.A., neighborhoods with rich histories but often left behind in the gentrification wave sweeping across the city.

Spanto, who grew up in Venice during its rougher days, wanted to preserve the identity of the old L.A. The brand started as a form of protest and pride—a means to highlight the communities that shaped the city long before luxury condos and tech start-ups moved in. With 2Tone’s background in media and art direction, the duo brought together deep local roots and visual storytelling.

A Brand With a Message

What makes Born X Raised stand out is its unapologetic attitude and focus on local culture. From the beginning, it was more than just a fashion label. It was about expressing identity, representing where you’re from, and never letting go of that connection.

Each collection is layered with meaning. Slogans like “On the Turf,” “No One Likes Us and We Don’t Care,” and “Born X Raised” aren’t just cool graphics—they’re declarations. They reflect the pride of marginalized communities and speak directly to those who feel displaced or overlooked in a rapidly changing city.

The brand also takes care to pay homage to Bornxraised hoodie L.A. subcultures—from Chicano street style to old-school graffiti, lowrider clubs to local high school football teams. That level of authenticity has helped build a loyal following not just in Los Angeles but around the world.

Limited Drops, Maximum Impact

Born X Raised operates with an almost underground approach to distribution. They are known for releasing limited quantities of clothing in “drops,” creating a sense of exclusivity and anticipation among fans. These limited runs sell out quickly and often become collector’s items.

This model isn’t just a marketing tactic. It keeps the brand connected to its roots. It doesn’t try to be for everyone—it’s for those who understand the message. In an era when mass production and fast fashion dominate, Born X Raised stands firm in its refusal to dilute its voice for mainstream appeal.

Cultural Collaborations and Icons

Over the years, Born X Raised has collaborated with some of the biggest names in fashion, sports, and music—yet it has always done so on its own terms. Partnerships with brands like Nike and the Los Angeles Dodgers brought the brand into the national spotlight, but each collaboration remained deeply grounded in local identity.

One of their most notable projects was the Nike SB Dunk collaboration in 2023. The shoe featured personalized messages, high-end materials, and visual nods to Los Angeles street culture. It wasn’t just a sneaker; it was a tribute to a city and a lifestyle.

Born X Raised has also been embraced by musicians, athletes, and artists who respect its roots. Kendrick Lamar, Dom Kennedy, and even LeBron James have been spotted wearing the brand—not just because it’s fashionable, but because it means something.

A Community-First Philosophy

One of the most powerful aspects of Born X Raised is its commitment to giving back. The brand regularly hosts events in local neighborhoods, from food drives to community barbecues. It’s not charity—it’s solidarity.

When Spanto was diagnosed with cancer, the brand became even more committed to making an impact. He used his personal struggle as a platform to uplift others, launching collections to support awareness and medical causes. Even in moments of personal hardship, the focus never shifted away from the community.

Spanto’s passing in 2023 was a major loss for the brand and the culture it represents. Yet his legacy continues through every piece of clothing and every story the brand tells. 2Tone and the team remain committed to honoring his vision and voice.

Global Reach With a Local Heart

Born X Raised has achieved global recognition while staying fiercely local. It’s stocked in premium boutiques across the world, featured in top fashion publications, and celebrated on social media. But it still belongs to the streets of Los Angeles.

That balance between scale and authenticity is rare. It shows that you can build a successful brand without losing your voice. You don’t have to water down your message to make it in fashion. Born X Raised proves that the stronger your roots, the higher you can grow.

The Future of Born X Raised

As it moves forward, Born X Raised continues to evolve. New designs, collaborations, and creative projects are always in motion. But the heart of the brand remains unchanged: it’s about identity, culture, and pride.

For many young people growing up in changing cities, Born X Raised offers more than something to wear. It offers something to believe in. A reminder that where you’re from matters. That your story deserves to be told.

And in a world that often tries to erase or rewrite those stories, Born X Raised stands as a monument to truth. Raw, real, and rooted in love.

Conclusion

Born X Raised is more than just streetwear. It’s a living narrative, stitched together by the culture of Los Angeles and the people who refuse to be forgotten. From humble beginnings to international recognition, the brand has never lost sight of what matters most: authenticity, community, and respect for the roots that raised us.