Carpet and upholstery cleaning services Market Forecast 2032

Carpet and upholstery cleaning services Market size was valued at USD 58.23 Bn. in 2024 and the total Global Carpet and upholstery cleaning services revenue is expected to grow at a CAGR of 5.5% from 2025 to 2032, reaching nearly USD 89.37 Bn. by 2032.

Market Estimation & Definition

The Carpet & Upholstery Cleaning Services market encompasses professional services that offer deep cleaning, maintenance, and restoration of carpets and upholstered furniture. These services include various techniques such as hot water extraction, dry cleaning, steam cleaning, and chemical-based stain removal. The market serves both residential households and commercial clients across offices, hotels, and healthcare sectors.

• Market Size in 2024: USD 58.23 billion

• Forecast for 2032: USD 89.37 billion

• CAGR (2025–2032): 5.5%

These figures reflect increasing demand for specialized and periodic deep cleaning services across the globe, driven by changing consumer habits and stricter hygiene requirements.

Market Growth Drivers & Opportunities

Several critical factors are fueling the expansion of this market:

• Rising Hygiene Awareness: Heightened sensitivity to health and cleanliness, especially following global pandemics, has increased the frequency of deep cleaning for both residential and commercial spaces.

• Urbanization and Lifestyle Changes: As urban areas expand and more people live in apartment-style residences, demand for professional carpet and upholstery care has grown. Busy urban lifestyles further promote outsourcing of cleaning tasks.

• Commercial Sector Demand: Office buildings, hospitality venues, and healthcare facilities require regular deep cleaning services to maintain hygiene and aesthetic standards. This demand supports long-term commercial contracts.

• Technological Advancements: Innovations such as eco-friendly cleaning products, automated equipment, and mobile booking platforms have made services more accessible and effective.

• Preservation and Maintenance Needs: Consumers and businesses alike recognize that regular professional cleaning extends the lifespan of carpets and furniture, preserving their appearance and value.

Opportunities:
Service providers can tap into emerging segments by adopting sustainable cleaning practices, expanding into underserved markets, and leveraging digital platforms to improve scheduling, tracking, and customer satisfaction.

Segmentation Analysis

The market is segmented based on:

a. Service Type:

• Carpet Cleaning Services: These form a major share of the market, especially in large-scale commercial spaces where foot traffic is high.

• Upholstery Cleaning Services: While smaller in comparison, this segment is witnessing increased demand from homeowners and premium furniture retailers.

b. Application:

• Residential: Growth is driven by rising urban populations and middle-class disposable income, particularly in emerging markets.

• Commercial/Institutional: This includes offices, hotels, hospitals, retail spaces, and educational institutions. The need for consistent maintenance contracts drives robust growth in this segment.

Commercial applications contribute a larger revenue share due to frequent and higher-volume service contracts, although residential services are expanding quickly.

Country-Level Analysis

United States

The United States remains one of the largest and most mature markets for carpet and upholstery cleaning services. It is expected to grow at a CAGR of approximately 5.7% from 2025 to 2035.

Key factors include:

• High rate of carpeted buildings in both residential and commercial segments.

• Growing consumer preference for eco-friendly and chemical-free cleaning methods.

• A well-developed service provider ecosystem with established national franchises and independent operators.

• Strong demand from commercial real estate, especially office spaces and hospitality sectors.

Additionally, online platforms and mobile apps are streamlining service access, boosting convenience for both homeowners and businesses.

Germany

Germany represents one of the fastest-growing markets in Europe. In 2022, the broader cleaning services market in Germany generated approximately USD 25.9 billion, and it is expected to reach around USD 41.07 billion by 2030, with a projected CAGR of 5.9%.

Specific to carpet and upholstery services:

• Growing urban housing stock and increasing premium furniture ownership contribute to residential demand.

• Businesses prioritize environmental certifications and hygiene compliance, increasing demand for routine commercial cleaning services.

• The country benefits from advanced cleaning technologies and strong environmental regulations that promote sustainable practices.

Germany currently accounts for approximately 7% of global cleaning service revenue and is projected to maintain its lead in Europe due to its combination of innovation, regulation, and service demand.

Commutator (Competitive) Analysis

The competitive landscape of the carpet and upholstery cleaning services market is defined by a mix of global franchises, regional operators, and independent service providers.

Key Market Traits:

• Fragmented Structure: A large number of small and medium-sized enterprises (SMEs) operate in local markets, while international franchises offer scalability and branding advantages.

• Moderate Entry Barriers: Initial capital investment is moderate, consisting primarily of equipment and training costs. Licensing and regulatory compliance can present challenges in certain regions.

• Technology as a Differentiator: Companies adopting automated and eco-conscious cleaning methods are gaining competitive advantages. Online scheduling tools and customer engagement platforms also enhance user experience.

• Buyer Power: Commercial clients with larger contracts can negotiate more favorable rates, while residential customers are influenced by pricing, convenience, and service quality.

• Supplier Power: Suppliers of chemicals and machinery have moderate influence, particularly as demand grows for non-toxic and biodegradable solutions.

• Threat of Substitutes: DIY solutions and household equipment exist, but generally offer lower performance compared to professional services. This ensures continued relevance for expert cleaning firms.

Key Success Factors:

• Emphasis on quality, reliability, and punctuality

• Investment in employee training and customer service

• Sustainable and certified cleaning methods

• Scalable business models, including franchise options

• Responsive mobile and online service options

Conclusion

The global carpet and upholstery cleaning services market is experiencing robust and sustained growth, forecasted to expand from USD 58.23 billion in 2024 to USD 89.37 billion by 2032. This growth is driven by changing lifestyle trends, increased hygiene awareness, expanding commercial infrastructure, and technological advancements in cleaning equipment and services.

Segmentation analysis reveals growing demand across both residential and commercial applications, with carpet cleaning services dominating market share. The United States leads North America with mature infrastructure and high penetration, while Germany emerges as Europe’s fastest-growing market due to innovation and regulation.

About Stellar Market Research:

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