Japan Sauna and Spa Market Growth Trends, Volume Insights & Outlook 2030

Japan Sauna and Spa Market Size & Insights

According to MarkNtel Advisors study The future of Japan Sauna and Spa Market size was valued at USD 1.48 billion in 2023 & is projected to reach USD 8.52 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 24.4% during the forecast period, i.e., 2024-30.

What are the Key Driver in the Japan Sauna and Spa Market?

Surge in Wellness Tourism – The Japan Sauna and Spa Market is being greatly impacted by the rapidly increasing wellness tourism industry. Japan has long been renowned for its diverse cultural heritage and breathtaking natural scenery, drawing in numerous tourists who seek authentic well-being experiences. To satisfy this demand, hotels &   resorts provide a wide range of sauna and spa services that are often inspired by traditional Japanese health practices. Business-related tours are also related to wellness tourism as professionals come and visit to get rid of stress and busier working schedules. As Japan is a hotspot for wellness tourism, the rise in international tourists seeking premium Japanese spa experiences has notably contributed to the growth of the Health and Wellness Tourism Market.

By March 2024, Japan welcomed over 3 million international travelers as per the estimates released by the Japan National Tourism Organization (JNTO), denoting an increase of 11.7% from figures recorded in 2019. The increasing number of affluent foreign visitors to Japan enhances the expansion of premium and luxury hotels. Thus, hotels and resorts are increasingly incorporating sauna and spa services as key amenities, aligning with the global growth in leisure tourism, and hospitality, thereby contributing to driving the market growth.

What are the Key Segments in the Japan Sauna and Spa Market?

The Japan Sauna and Spa is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

• By Type
  • Sauna- Market Size & Forecast 2019-2030, (USD Million)
    • Wood-Burning Sauna
    • Electric Sauna
    • Thermal Sauna
      • Smoke Sauna
      • Steam Sauna
    • Infrared Sauna
    • Others (Portable steam Sauna, Steam Shower, etc.)
  • Spa-  Market Size & Forecast 2019-2030, (USD Million)
    • Salon Spa
    • Destination Spa
    • Medical Spa
    • Hamman Spa
    • Others (Ayurveda Spa, etc.)
• By Service Type
  • Relaxation (Sauna Sessions)- Market Size & Forecast 2019-2030, (USD Million)
  • Therapeutic Service (Massage, Aromatherapy, etc.)- Market Size & Forecast 2019-2030, (USD Million)
  • Beauty/Grooming- Market Size & Forecast 2019-2030, (USD Million)
  • Physical & Mental Wellness- Market Size & Forecast 2019-2030, (USD Million)
• By Distribution Channel
  • Speciality Centres & Hubs- Market Size & Forecast 2019-2030, (USD Million)
  • Hotel & Hospitality- Market Size & Forecast 2019-2030, (USD Million)
  • Online- Market Size & Forecast 2019-2030, (USD Million)

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How does geographical analysis highlight in the Japan Sauna and Spa market?

• By Region
  • Hokkaido
  • Tohoku
  • Kanto
  • Chubu
  • Rest of Japan

Who are the Key Players in Japan Sauna and Spa Market?

Aman Group S.a.r.l, Candeo Hotels, Ochiario, Skyspa Yokohama, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company L.L.C., O Park OGOSE, 8 Hotel Chigasaki, SOLO SAUNAtune, Six Senses Kyoto, SaunaLab, and Others (Koganeyu, etc.)

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Japan Sauna and Spa Market News

2024: Six Senses introduced a brand-new urban hotel and spa retreat in Kyoto, Japan. Six Senses Spa Kyoto offers integrated spa and wellness treatments focused on Sleep, Detox, Yoga, and Fitness, authentic onsen bath houses, a Biohack Recovery Lounge, saunas, steam rooms, a Watsu pool, tea lounges, and more.

2023: SaunaLab, a chain of saunas primarily targeting women, was launched by Yoneda in Nagoya, Fukuoka, and Tokyo.

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Why This MarkNtel Advisors Research Report:

• In-depth Market Analysis: Understand trends and dynamics shaping growth.
• Segmented Insights: Target specific segments for focused strategies.
• Geographical Performance: Assess market opportunities by geographic area.
• Emerging Technologies: Discover advancements like AI integration.
• Risk Identification: Pinpoint challenges to inform strategic planning.
• Future Forecasts: Prepare for market changes with actionable projections.

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