KERV.ai Series B funding has been secured as the company announced a successful close of its Series B round, led by Coral Tree Partners, to accelerate the adoption of its AI-powered contextual commerce platform for video.

As the automotive, beauty, retail, CPG, and entertainment sectors shift toward measurable, engagement-driven advertising, KERV.ai stands at the center of one of the most transformative movements in media: the convergence of video, AI, and commerce. The company’s proprietary technology adds intelligence to every frame of a video, enabling personalized user engagement and seamless pathways to purchase. This shift aligns with a broader market trend where brands want more than impressions—they want interactive formats that drive real outcomes.

Why the Series B Raise Marks a Defining Moment

Over the past several years, the digital advertising ecosystem has been undergoing a structural evolution. Privacy restrictions, the decline of third-party cookies, and the fragmentation of viewing behaviors across platforms have pushed advertisers and publishers to rethink how they target and engage audiences. Video—especially on CTV—has emerged as the dominant medium for both content consumption and brand storytelling, but traditional video formats still rely heavily on passive viewing.

This is the gap KERV.ai aims to fill.

KERV.ai’s Series B raise enables the company to expand the capabilities of its AI-powered contextual commerce platform, which transforms video into an interactive experience by analyzing every object, action, and scene in real time. Rather than simply serving ads alongside content, KERV.ai allows each frame of a video to become an opportunity for meaningful engagement and conversion.

With the new capital infusion, the company will be investing in:

• Advanced research and development to expand its computer vision and contextual AI capabilities

• New talent across AI, engineering, product development, and go-to-market functions

• Robust global infrastructure to support market expansion

• Strategic partnerships across retail media networks, publishers, agencies, and CTV platforms

This investment is not just a financial milestone—it is a catalyst for scaling a new category of transaction-enabled video, which industry experts increasingly view as the natural next step in video monetization.

What KERV.ai Uniquely Brings to the Digital Video Landscape

KERV.ai’s technology stands apart due to its ability to deliver object-level intelligence at scale. While many companies analyze video content broadly, KERV.ai takes a hyper-detailed approach by identifying the individual objects, environments, and contextual cues within a video frame. This allows brands to pair video content with highly relevant commerce opportunities.

1. Object-Level Contextual Intelligence

KERV.ai’s proprietary AI models:

• Scan each frame of a video in real time

• Identify objects—such as fashion items, electronics, vehicles, décor, or food

• Enrich this data with contextual metadata

• Link objects to relevant products, retailers, or brand experiences

This creates precision-level relevance that goes far beyond the limitations of historical video or ad metadata.

2. Shoppable Video for CTV and Online Environments

The company’s platform powers:

• Interactive CTV ads

• Shoppable online video campaigns

• Transaction-enabled creative for both brand and performance marketing

• Seamless shopping experiences integrated into streaming ecosystems

This helps advertisers bridge the gap between storytelling and commerce—improving efficiency across both upper-funnel and lower-funnel objectives.

3. First-Party Data and Privacy-Friendly Targeting

KERV.ai’s object-level metadata offers a privacy-safe way to target consumers without depending heavily on third-party identifiers. Brands benefit from:

• Rich contextual signals

• Interest-based targeting

• Interactive engagement data

• On-screen object recognition that maps to first-party audience strategies

This positions KERV.ai as a future-proof solution in a rapidly evolving privacy landscape.

4. Performance-Centric Measurement

Because users can interact directly with video elements, brands can track:

• Click-through interactions

• Hover and engagement time

• Scroll depth or interactive exploration

• Add-to-cart events

• Confirmed purchases

• ROI tied directly to video-level storytelling

This is a fundamental shift from impression-based valuation to a model powered by interaction, intent, and conversion.

Why Investors Are Betting Big on KERV.ai

Coral Tree Partners, a private equity firm specializing in media, entertainment, and technology, led the Series B round because they see KERV.ai as a category-defining player.

According to Coral Tree Partner Alan Resnikoff:

“KERV.ai has built a proprietary technology that combines creative storytelling, commerce activation, and data-driven performance. We believe this team is poised to lead the convergence of content, commerce, and contextual intelligence.”

This convergence is increasingly viewed as the next major opportunity in advertising. As consumers multitask across devices and platforms, ad attention has become more competitive than ever. KERV.ai’s technology gives brands a way to capture attention, deepen engagement, and generate measurable business outcomes—all within the same video environment.

From KERV.ai’s perspective, CEO Gary Mittman highlights the company’s mission to transform how the world interacts with video:

“With Coral Tree’s partnership, we’ll continue to scale our contextual commerce and AI video-intelligence solutions—shaping the future of outcomes-based interactive storytelling.”

Mitmann’s emphasis on “outcomes-based storytelling” underscores the shift from passive content consumption to dynamic, consumer-driven engagement.

Strategic and Market Implications for the Video Ecosystem

The rise of CTV, the explosion of retail media, and the growing appetite for interactive video all set the stage for KERV.ai’s technology to become foundational in the next chapter of digital advertising. This Series B raise strengthens KERV.ai’s ability to capitalize on several market tailwinds.

1. The Future of CTV Is Shoppable

CTV is not only replacing linear TV—it is becoming a central commerce channel. With millions of viewers accessing ad-supported streaming platforms, interactive video formats are in demand. KERV.ai enables:

• On-screen shopping

• Interactive storytelling

• Engagement-based advertising

• Personalized product recommendations

This will become especially important for brands looking to turn CTV campaigns into measurable bottom-line results.

2. Contextual Intelligence Becomes a Powerful Targeting Tool

Object-level data:

• Allows more relevant ad matching

• Reduces reliance on cookies and device IDs

• Enables privacy-friendly retargeting

• Improves campaign precision

In an era where privacy rules continue tightening, this contextual layer becomes invaluable.

3. A Shift from Impressions to Engagement and Transactions

Advertisers increasingly want video formats that deliver:

• Measurable engagement

• Time spent interacting with creative

• Conversions and attributable purchases

KERV.ai’s platform gives brands and agencies a way to transition from basic impressions to interactive performance metrics.

4. Scalable Creative for Publishers and Agencies

Rather than asking publishers or content creators to rebuild their production workflows, KERV.ai integrates seamlessly with existing video assets. This allows organizations to create dynamic, shoppable experiences without:

• Refilming content

• Increasing production budgets

• Changing their creative supply chain

This reduces friction for adoption across agencies and networks.

Key Challenges on the Path to Global Scaling

While KERV.ai is well positioned for growth, several challenges must be navigated:

1. Technical Complexity

Object-level video analysis is extremely demanding. It requires:

• High-precision AI

• Strong compute infrastructure

• Real-time metadata generation

• Continual accuracy refinement

Scaling this globally will require significant engineering and cloud investment.

2. Adoption Barriers Across Brands and Agencies

Interactive video requires a mindset shift. Creatives must incorporate new engagement strategies, and organizations must adapt to new formats.

3. Consumer Experience Must Remain Seamless

As video becomes shoppable, the experience must:

• Feel natural

• Avoid disrupting storytelling

• Deliver relevance without intrusion

User experience will be critical for adoption.

4. Data Governance and Privacy

Interactive metadata and first-party targeting require strict adherence to:

• Global privacy regulations

• Consumer data protection

• Ethical data governance frameworks

KERV.ai must maintain transparency and trust as it scales.

The Road Ahead: A Future Built on Interactive Storytelling and Video Commerce

With its Series B acceleration, KERV.ai is charting an ambitious roadmap. Some key priorities include:

• Continual AI advancement to refine object recognition and contextual accuracy

• Expansion of partnerships with CTV platforms, retail media networks, agencies, and publishers

• New advertiser tools for frictionless creation of interactive and shoppable video assets

• Global scaling across North America, Europe, APAC, and emerging digital video markets

• Entry into FAST channels (Free Ad-Supported Streaming TV), one of the fastest-growing ad ecosystems

If executed successfully, KERV.ai’s vision will help reshape how videos are monetized and how consumers engage with content. Rather than a passive viewing experience, video will become an immersive, interactive environment where storytelling naturally leads to exploration, engagement, and purchase.

Conclusion

KERV.ai’s Series B funding represents much more than a capital raise—it marks a turning point for the evolution of contextual video intelligence. With powerful object-level AI, shoppable video capabilities, and a future-ready approach to data and performance, KERV.ai is redefining how brands connect with viewers in an increasingly fragmented and competitive digital landscape.

As the company accelerates its global expansion and deepens partnerships across the video, commerce, and advertising ecosystems, it stands poised to play a defining role in the future of interactive, outcomes-driven video experiences.

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