ReSource Pro Rob Marinello has been appointed as Senior Director of Partnerships & Advisory, a role in which he will lead the formalization and expansion of the company’s strategic Partner Program.

ReSource Pro has announced a significant leadership addition with the appointment of Rob Marinello as Senior Director of Partnerships & Advisory—a move that signals the company’s expanding ambition to build a more structured, connected, and strategically aligned partner ecosystem across the insurance industry. In this elevated role, Marinello will oversee the formalization and expansion of ReSource Pro’s Partner Program, guiding efforts to bring greater coherence, scalability, and innovation to the company’s growing network of technology providers, carriers, MGAs, brokers, and service collaborators.

This appointment marks a decisive step forward for ReSource Pro as it doubles down on integrating automation, AI-driven solutions, and advanced data capabilities throughout its operations and client offerings. By placing partnership strategy at the center of its future growth, the company demonstrates a strong commitment to strengthening industry relationships and delivering more unified, outcome-driven solutions.

A New Era of Strategic Partnership Development

ReSource Pro’s decision to appoint Marinello to this new leadership position reflects a broader shift within the insurance ecosystem. The industry is rapidly evolving, with digital transformation accelerating faster than ever, driven by AI, hyper-automation, cloud-native systems, and a market-wide demand for seamless data integration. In this environment, no single company can move forward in isolation. Collaborative ecosystems, shared innovation, and connected platforms are becoming foundational to sustained growth and competitive advantage.

Marinello will be responsible for developing the structures and strategies that support these collaborative ambitions. His mandate includes creating a tiered, highly organized partner program that aligns ReSource Pro’s diverse relationships under a unified model. This program will incorporate clear partnership levels, defined value propositions, co-marketing pathways, and co-development opportunities, all designed to ensure long-term, mutually beneficial growth.

By standardizing how ReSource Pro evaluates, collaborates with, and co-invests in partner relationships, Marinello aims to eliminate siloed engagement and empower every business unit to operate with clarity and consistency. The ultimate goal is to cultivate a partner ecosystem capable of delivering best-in-class solutions that amplify operational efficiency, enhance customer experience, and accelerate digital transformation.

Building a More Connected, Value-Driven Ecosystem

One of Marinello’s core objectives is to establish a partnership framework that supports seamless collaboration across ReSource Pro’s expanding technology and service landscape. This includes strengthening ties with:

• Insurance technology providers developing automation, analytics, and workflow innovation

• Carriers seeking more integrated systems and efficient distribution pathways

• Managing General Agents (MGAs) that require scalable operational and technological support

• Brokers working to modernize their processes and improve client servicing

• Third-party service partners delivering complementary capabilities in data, compliance, and advisory services

By creating a centralized function for managing these relationships, ReSource Pro aims to enhance alignment across teams, reduce operational friction, and drive faster adoption of next-generation solutions. Marinello’s leadership will help ensure that every partnership—from technology integrations to strategic alliances—is intentionally structured to support measurable outcomes, shared innovation, and accelerated time-to-value for clients.

Marinello’s Deep Industry Expertise

A respected leader with more than 20 years of experience across the insurance and technology sectors, Rob Marinello brings a wealth of knowledge to his new role. He has built a strong reputation for driving partner-led growth, modernizing workflows, and fostering industry collaboration. His previous leadership at Ivans, a division of Applied Systems, positioned him at the heart of insurance connectivity and data integration.

At Ivans, Marinello worked closely with carriers, agencies, and platform partners to expand automated data exchange, optimize workflows, and enable more intelligent insurance operations. His experience in managing complex partnership ecosystems and building operational alignment makes him ideally suited to lead ReSource Pro’s partnership transformation.

Speaking on his new role, Marinello noted:

“By creating a unified strategy, we can move faster to bring scalable, automation-driven solutions to our clients through trusted, well-vetted partners.”

This statement underscores his broader vision: a coordinated ecosystem that leverages automation, smart integrations, and sophisticated service models to enhance the value ReSource Pro delivers to its clients.

Strategic Significance for ReSource Pro

The appointment of Marinello is not simply a leadership change—it represents a broader strategic shift for ReSource Pro. As insurance becomes increasingly digital, data-rich, and automation-focused, the need for cohesive partnerships becomes critical. ReSource Pro recognizes that its ability to innovate, scale, and meet evolving customer needs depends on a strong, interconnected ecosystem.

Paul Naquin, Senior Vice President and General Manager of Technology Services at ReSource Pro, emphasized this point, highlighting that Marinello’s addition reflects the company’s dedication to building “long-term, sustainable collaborations” that will strengthen customer operations and accelerate industry evolution.

With Marinello guiding partnership efforts, ReSource Pro aims to:

• Enhance operational solutions through AI and automation

• Accelerate the integration of advanced technologies into client workflows

• Deliver seamless, end-to-end solutions through strategic collaborations

• Strengthen its position as a leading provider of innovative operational services

This new direction positions ReSource Pro to play a more significant role in transforming insurance operations, particularly when it comes to connecting fragmented systems, improving data flows, and supporting the shift to digital-first business models.

Why This Move Matters to the Insurance Industry

Marinello’s appointment arrives at a pivotal moment for the insurance industry. As technology adoption surges, insurers and intermediaries are seeking trusted partners who can help them navigate the complexities of modernization. ReSource Pro’s renewed focus on partnerships delivers several key industry benefits:

1. Accelerated Ecosystem Growth

A more mature partner network enables faster innovation and broader access to digital capabilities. By centralizing partner management, ReSource Pro can bring solutions to market more efficiently and align multiple players toward common outcomes.

2. Stronger Go-to-Market Execution

A dedicated partnerships function enhances coordination around marketing, sales, and solution deployment. This leads to clearer positioning, stronger messaging, and more effective scaling of new offerings.

3. Enhanced Operational Efficiency

Through tighter integration with technology and service partners, ReSource Pro can help clients reduce manual workflows, streamline processes, and unlock deeper operational leverage.

4. Client-Focused Innovation

Marinello’s leadership will ensure that new solutions are aligned with emerging client needs, particularly in areas such as data integration, automation, and AI-driven decision support.

5. Increased Scalability for Carriers, MGAs, and Brokers

With structured programs supporting co-development, shared investments, and collaborative deployments, partners across the insurance value chain can scale their capabilities more rapidly and competitively.

A Forward-Looking Vision for Industry Transformation

Under Marinello’s leadership, ReSource Pro is poised to roll out a refreshed suite of partnership models that emphasize co-creation and shared innovation. The company plans to introduce:

• Tiered partnership programs with defined benefits and responsibilities

• Co-marketing and co-selling pathways to drive shared visibility

• Collaborative development opportunities for emerging technologies

• Joint advisory and strategic planning engagements

• Ecosystem-wide integration initiatives focused on automation and AI

This holistic approach will not only strengthen existing relationships but also attract new partners seeking a platform for scalable growth and innovation.

The Road Ahead: Expanding Reach, Elevating Impact

ReSource Pro’s decision to elevate partnership strategy to a core pillar of its business marks a turning point in its growth trajectory. By investing in ecosystem development, the company signals its commitment to playing a central role in the future of insurance operations.

Marinello’s appointment underscores this commitment. With his extensive industry knowledge and proven ability to build high-performing partner models, he will guide ReSource Pro through a new era of expansion—one where collaboration, integration, and innovation form the backbone of long-term success.

As the insurance industry continues shifting toward digital ecosystems, ReSource Pro is positioning itself not just as a solutions provider, but as a strategic, trusted partner capable of connecting organizations, technologies, and ideas in ways that unlock new levels of value.

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