Showing Real Humans in TikTok Videos: A Growth Strategy?

If you are a business or an ardent content creator striving to gain recognition on TikTok, then you would have heard this. Showing real humans in your TikTok videos can be helpful for your growth. But really, does it help? Let’s explore it in this article. Before that, you need to understand that all growth strategies need initial engagement to work effectively. You can buy TikTok views and boost your initial engagement. This will lead to further growth. The strategy you choose is in your hands now. We can move on to analyse if showing real humans in TikTok videos is worth a shot. 

What Contributes to a TikTok Video’s Growth?

Here are the contributors to a TikTok video’s growth.

• Keep viewers watching till the end
• Get more likes, comments, shares, and saves
• Post when your audience is active
• Be consistent with posting
• Use trending sounds
• Add relevant hashtags
• Hook viewers in the first few seconds
• Make high-quality, clear videos
• Stick to a specific niche or theme
• Ask questions or encourage comments
• Make content that fits your audience or region
• Set up a complete, active profile
• Build on what worked in past videos

The Concept of Faceless Videos

Firstly, if showing real humans in TikTok videos can only bring traction to your TikTok account, it defies the idea of faceless videos. Especially nowadays, faceless videos are becoming popular. So showing real human faces on your TikTok is not the only way to grow. Then, what are they intending to say by showing real human faces in videos that help you grow? Let’s discover, keep reading. 

What is Showing Real Humans in TikTok Videos?

‘Showing real humans on TikTok’ should not be taken literally. You need to bring more humans, i.e., fellow creators, into your videos. You need to start collaborating. Collaborating with fellow creators on TikTok will open a wide gate for you. You could reach the collaborators’ audience and become familiar with them. So the next time they see you on the platform, they will stop to watch your video. 

If you are a personal brand, you could take the phrase literally, for personal brands on TikTok, showing their face has brought a lot of benefits. They can connect more with the audience by showing who they are. And also, by showing your face, it is not necessary to talk to the camera always. You can record your work for a client or customer. You can show how things are made. Moreover, let the audience know that your business is not strange. This builds credibility and reduces unfamiliarity. 

To get the full benefits of this technique, you need to know three things. Here they are:

• When Does this Technique Work?
• Different Ways to Show Humans in Videos Without Always Talking?
• Authenticity Over Perfection

When Does this Technique Work?

This technique works when you are a personal brand or any kind of brand. The TikTok audience loves to see the face behind a brand or a product. Employee-generated content is also booming on TikTok. It is basically showing the employees your business during their working hours. This makes the audience relate to them as they are also an employee in either company. A sense of belonging is evoked.       

Different Ways to Show Humans in Videos Without Always Talking?

Here are the different ways to show humans in videos without always talking:

• Show yourself working. For example, you could show how you pack an order or organize your inventory.
• Post behind-the-scenes videos. If possible, add voiceovers and share what you were feeling or what you were thinking during that time. This adds a personal touch.
• Harness silhouettes or mirrors for reflections. Instead of a person, you can show their reflection. This also breaks the monotony.
• Show your employees. As mentioned earlier, the TikTok audience loves employee-generated content. Somehow, their perspectives are much relatable. 

Authenticity Over Perfection

Last but not least, the TikTok audience prefers authenticity over perfection. So, if you are creating faceless videos or desire to show your face on TikTok videos, you need to focus on being authentic. Some faceless videos fail on TikTok because they tend to overachieve. Such videos lack authenticity. If you have such low-performing videos, you could use GrowHint to boost them. Anyway, it is apparent that the lack of originality is another reason why ‘just speaking randomly looking at the camera’ is better than overachieving and falling from the sky. So, balance the ratio between authenticity and perfection. Make sure authenticity is dominating the ratio. Only this will enable organic growth.  

The End Note 

We are at the end of the discussion. Now you would have come to a conclusion. Showing real humans in your video is not the only way to build authenticity. But it could help you a lot. It is up to the creator to choose which way they want to go. Whatever way you choose, try to be authentic in it.