B2B Market Segmentation is not just a marketing concept but a strategic process rooted in data. It transforms raw information about customers into actionable intelligence, helping organizations create campaigns that reach the right businesses at the right time. In a... Read more
The traditional BANT model has historically served as a reliable framework for qualifying B2B leads, focusing on Budget, Authority, Need, and Timeline. However, the modern buying landscape demands more than surface-level qualification. Today’s B2B buyers are informed, digitally driven, collaborative,... Read more