In today’s fast-evolving digital marketing landscape, many marketers have questioned whether Email Marketing still holds relevance. With the rise of social media, chat apps, and AI-driven campaigns, some have prematurely declared email dead. However, the reality is far from it.... Read more
Despite the rise of numerous digital channels and marketing platforms, Email Marketing continues to be one of the most effective tools for B2B organisations. Many marketers mistakenly believe email is outdated or irrelevant, but the reality shows that email remains... Read more
In an age dominated by social media, chat apps, and short-form content, many marketers often question the relevance of Email Marketing in modern business strategies. Surprisingly, email continues to outperform newer platforms in engagement, ROI, and personalization. The idea that... Read more
Despite the growth of social media, instant messaging, and AI-driven marketing platforms, Email Marketing continues to play a central role in business communication and lead generation. For B2B marketers, it provides a reliable, measurable, and cost-effective channel to reach decision-makers... Read more