Today’s B2B buyers no longer follow a simple linear path. They engage with multiple channels, seek peer reviews, and consume different forms of content before making a purchasing decision. Understanding and leveraging Multi-touch leads has become essential to enhance buyer... Read more
In a rapidly evolving digital marketplace, brands that rely on a single customer interaction model are losing competitive advantage. Engaging decision-makers across multiple platforms and stages of their research journey is now a necessity. Multi-touch lead strategies empower brands to... Read more