Why Traditional BANT Fails in Today’s Buyer Journey

In the fast-paced world of modern sales, BANT remains a foundational framework, yet it isn’t what BANT was a decade ago. Originally created to help sales teams quickly qualify prospects based on Budget, Authority, Need, and Timeline, BANT has evolved... Read more

From Budget to Intent: The New Dimensions of BANT in B2B Sales

The BANT framework has long guided B2B sales teams, providing a simple method to qualify leads based on Budget, Authority, Need, and Timeline. It allowed sales representatives to prioritize opportunities efficiently and focus on prospects most likely to convert. However,... Read more