In the ever-changing streetwear scene, created by Trapstar, the brand that has had the same impact and cultural importance practically all over the world. Trapstar is recognized for its daring graphics, gritty aesthetic, and unrepentant urban roots and is now very much a part of UK’s fashion landscape, if not the world right away. One of the most iconic and easily recognizable items is at the forefront of the brand’s offering: the Trapstar tracksuit. The Trapstar tracksuit has, traversing the London backstreets, even, acquired a place in both fashion and music culture of the highest rank. But what is it exactly that provides this two-piece outfit with so much power? Let’s examine the phenomenon step by step. The Trapstar Brand’s Origins To appreciate the significance of the Trapstar tracksuit properly, it is necessary to trace back to the beginnings of the brand. Three friends, Mike, Lee, and Will, started the Trapstar company in 2005 in West London and, at first, printed custom T-shirts and hoodies for that underground scene in the UK. The name “Trapstar” was derived from the idea that “a trapstar is someone who can create something out of nothing”– a subtle reference to the hustler mentality which is deeply rooted in the brand. Initially, the street brand was formed in a guerrilla manner—clothes sold from car trunks and promoted by word of mouth—but eventually, it transformed into a large-scale movement. It started with local artists, then moved on to UK rap kings and queens, and finally to international icons such as Rihanna, Jay-Z, and A$AP Rocky. The Development of the Trapstar Tracksuit Trapstar has a vast array of streetwear but the tracksuit remains one of the most sought after and iconic pieces in their lineup. The tracksuit, which is available in multiple colorways and designs, is characterized by its strong branding—including the famous “It’s a Secret” tagline—and it provides an ideal mix of comfort and boldness. Nonetheless, the tracksuit, in particular, has become so