Since its inception, TikTok has been dominating the social media platforms on the internet. As this dynamic app is ever-evolving, it continuously rolls out new features to enhance the experience of creators, brands, and businesses. 

If you are managing social media, TikTok is where you need to be, and it is more packed with features than ever before. Keeping up with these updates can make all the difference when growing your brand, engaging followers, or getting your clients noticed. Moreover, you can buy TikTok likes and enhance engagement to achieve your goals organically. Here are must-know TikTok features, especially for social media managers like you. Let’s dive right in! 

#1 TikTok Stories 

Similar to Instagram, TikTok also introduced Stories feature in its own style. If you want to post more without cluttering your main feed, Stories are the way to go. This ephemeral content lasts up to 24 hours, so it would be perfect for sharing behind-the-scenes moments, quick updates, or those day-in-the-life glimpses. Your audience can react and interact with the content in real-time, which will garner loads of engagement for you. To personalize your content, you can add stickers, music, and text overlays to create something interesting. It is a low-pressure way to engage your followers without spending too much time and effort!  

#2 TikTok Now 

If you are familiar with BeReal, you will get the idea of ‘TikTok Now.’ TikTok Now is the latest feature that prompts you to capture an unfiltered moment using your front and back camera at the same time. It is all about showing where you are or what you are doing currently. It is a good opportunity for brands to get personal with their audience. You can encourage your clients to use TikTok Now to humanize their brand. They can show off the behind-the-scenes chaos, share candid moments, or even let followers peek into the daily routine. The human side of a brand builds trust, and followers love that! 

#3 TikTok Analytics 2.0

Analytics might not sound fun, but as a social media manager TikTok Analytics 2.0 is a must for you. It gives you a deeper understanding of what is working and what is flopping in your content. From tracking views and engagement to seeing exactly when your followers are most active, these insights can be beneficial to tweak your strategy for better results. It is your secret weapon to figure out the unnecessary aspects and keep sharing the content the target audience would love. Analytics is all you need to work smarter, not harder!  

#4 TikTok Search Ads 

TikTok’s Search Ads is a brand-new feature that allows you to place ads in search results directly. It is a lot like Google Ads but within TikTok’s search function. When users are searching for something related to your client’s niche, their ad can appear right at the top. This means more visibility for your brand when people are actively searching for content or products like yours. If you are looking to invest in a paid strategy on TikTok, search ads can be a great way to grab people’s attention and meet their needs effortlessly. If you come across interesting TikTok videos in your search, save them with a TikTok 4K video downloader for future reference! 

#5 Live Events and Subscriptions

Live streaming is already there. But now you can schedule live events in advance, and TikTok even promotes them with countdowns and reminders. It is a good idea to build hype and make sure more people show up when you go live. On the other hand, the subscription model of TikTok allows creators to offer exclusive content to subscribers, such as special shout-outs, custom services, and VIP perks. If your clients are influencers or content creators, this is a great chance to monetize their platform and reward their most loyal followers. So, start planning those live streams and unleash creativity with subscriber-only perks to build an even stronger community. 

Wrapping Up 

And just like that, you have caught up with essential features that would ease your social media management. TikTok presents social media managers with a ton of features and tools to work with. Henceforth, it is your job to plan your strategies for showing the real side of your brands in different ways and boosting your client’s presence on the platform. So, what are you waiting for? Dive in, explore these features, experiment with suitable ones, and make your client’s TikTok presence hit new heights this year! 

So, which of these TikTok features are you most excited to try next? Let us know!