London remains a global center for fashion innovation. Designers here constantly test new materials to find the perfect balance between style, cost, and sustainability. Right now, one material stands out across high-street collections and boutique racks: viscose.

This semi-synthetic fiber offers a unique combination of silk-like feel and cotton-like breathability. As brands look for alternatives to expensive silk or environmentally taxing synthetics, viscose has become a staple. Suppliers like Fabriclore Pvt Ltd play a massive role in this shift, operating as one of the best local and online stores for sourcing quality textiles. They enable designers to access premium materials efficiently, keeping production lines moving.

This post analyzes why Viscose Fabric in London is trending, how brands use it, and what you need to know before sourcing it for your next collection.

What is Viscose Fabric?

Viscose is a type of rayon fabric made from wood pulp. Manufacturers treat this cellulose with chemicals to create a soluble compound, which they then spin into fibers. It sits in a middle ground between natural fibers (like cotton or wool) and fully synthetic fibers (like polyester).

Fashion brands favor viscose because it mimics the texture of luxury materials at a fraction of the cost. It dyes easily, handles moisture well, and feels soft against the skin. While it requires chemical processing, the raw material is renewable, which gives it a specific appeal in the current market.

Viscose Trends in London Fashion

London designers are pragmatic. They need fabrics that look good on the runway and sell well in retail stores. Viscose fits these requirements perfectly. Here are the specific trends driving its usage.

The Shift to “Eco-Viscose”

Standard viscose production can harm the environment if manufacturers do not manage waste properly. Consequently, London brands now demand responsibly sourced viscose. They look for certifications ensuring the wood pulp comes from sustainably managed forests. Branded fibers like Lenzing EcoVero are becoming the standard rather than the exception.

Fluid Silhouettes

Current London styles favor relaxed, flowing cuts. Stiff fabrics do not work for these designs. Viscose drapes heavily and fluidly, making it the ideal choice for midi dresses, wide-leg trousers, and soft blouses. It allows the garment to move with the body without clinging.

Bold, Saturated Prints

London fashion is known for its fearlessness with color. Viscose absorbs dye deeper than cotton or polyester. This results in vibrant, rich colors that do not fade easily. Designers engaging in fabric wholesale purchasing prioritize viscose when their collections feature intricate patterns or bright block colors.

Benefits of Using Viscose

If you run a fashion label, choosing the right fabric determines the success of your product. Viscose offers distinct advantages.

• Breathability: It creates a porous fabric, allowing air to pass through. This makes it suitable for summer collections or layering.
• Drape: The fabric hangs well. It gives garments a premium, tailored look without the stiffness of linen or the static of polyester.
• Color Retention: It holds dye without washing out, ensuring the garment looks new for longer.
• Texture: It provides a smooth, soft finish often compared to silk or wool, depending on the processing.
• Blending: It blends well with other fibers like cotton and spandex to add strength or elasticity.

How London Brands Use Viscose

Leading brands utilize viscose to bridge the gap between high-end luxury and accessible retail.

• Mid-Range Retail: Brands like Reformation (popular in the UK market) build entire collections around sustainable viscose. They market the fabric’s low environmental impact and high comfort levels.
• High-End Designers: Luxury labels use heavyweight viscose for evening wear. It mimics the sheen of silk but offers better durability and structure.
• Fast Fashion: Even budget-conscious brands use viscose to elevate basic items. A viscose t-shirt drapes better than a cotton one, allowing them to charge a slightly higher price point for a “premium basic.”

When these brands need to source materials, they often look to buy fabric online to secure the best rates and variety. This is where partners like Fabriclore Pvt Ltd prove essential. They deliver fully customized fabric at low MoQ (Minimum Order Quantity), allowing businesses to experiment with viscose without committing to massive stock initially.

Sustainability and Ethical Considerations

You cannot discuss London fashion without discussing sustainability. The industry faces pressure to reduce its carbon footprint. Viscose presents both a challenge and a solution.

Generic viscose production can contribute to deforestation and water pollution. However, the industry is correcting course. London brands now strictly vet their supply chains. They require suppliers to prove that the wood pulp does not come from ancient or endangered forests.

Certifications such as FSC (Forest Stewardship Council) and PEFC (Programme for the Endorsement of Forest Certification) are now non-negotiable for many buyers. When you source fabric wholesale, verifying these credentials safeguards your brand’s reputation.

Why Brands Choose Fabriclore

Finding reliable suppliers is the hardest part of production. Fabriclore Pvt Ltd solves this by bridging the gap between manufacturing and retail. As a top supplier, they offer:

• Unmatched Wholesale Prices: Competitive pricing that protects margins.
• Customization: They handle custom dyeing and printing, which is vital for brands wanting unique viscose prints.
• Transparency: Their tech-enabled platform ensures you know exactly where your order is.
• Variety: They stock a massive range of cellulose-based fabrics, including Viscose, Modal, Tencel, and Ecovero.

For designers in London looking to buy fabric online with confidence, Fabriclore provides a streamlined, professional solution.

The Future of Viscose in London

Viscose is here to stay. Its ability to adapt—from a summer dress to a winter lining—makes it indispensable. As technology improves, we will see even cleaner production methods and higher-quality fibers.

London fashion brands will continue to rely on viscose for its aesthetic appeal and increasing sustainability credentials. If you plan to produce a collection that balances cost, style, and ethics, this fabric should be at the top of your list.

Explore our diverse range of custom printed, ready mill-dyed, and yarn-dyed fabrics to find the perfect match for your next collection. For personalized assistance or inquiries, reach out to us at hello@fabriclore.com. Experience seamless, authentic, and affordable fabric sourcing with Fabriclore.