Xtime: Modernizing Automotive Service for the Digital Age

In an era defined by digital transformation and elevated customer expectations, the automotive industry faces mounting pressure to modernize every facet of its business including fixed operations. Service departments are no longer just places for oil changes and tire rotations. Today, they’re central to customer retention and dealership profitability. As competition intensifies and customer loyalty becomes harder to secure, dealerships must prioritize efficiency, transparency, and convenience.

Enter Xtime, a cloud-based service management platform that enables automotive dealerships to deliver a connected, digital-first service experience. Backed by Cox Automotive, Xtime provides end-to-end tools that streamline operations, boost revenue, and elevate customer satisfaction all while helping dealerships thrive in a highly competitive market.

What Is Xtime?

Xtime is a comprehensive software suite designed to support automotive dealerships with fixed operations. The platform powers a fully connected service experience, integrating everything from online scheduling to digital inspections, customer communications, and marketing.

Its four primary modules Xtime Schedule, Engage, Inspect, and Invite work in harmony to create a seamless, end-to-end customer journey. This not only improves dealership workflows but also builds trust and satisfaction among vehicle owners.

The Four Pillars of Xtime:

1. Schedule – Online and mobile appointment booking with real-time capacity control.

2. Engage – A digital check-in tool that enhances service advisor-customer interactions.

3. Inspect – Technician-led digital inspections with multimedia sharing.

4. Invite – Personalized retention marketing and follow-ups to re-engage customers.

By aligning operations with modern consumer expectations, Xtime turns traditional service departments into digitally driven profit centers.

Why Xtime Is a Game-Changer for Dealerships

1. Streamlining Operations and Reducing Bottlenecks

Xtime enables dealerships to better manage appointments, technician availability, and shop capacity. By integrating real-time scheduling with technician skillsets and bay availability, Xtime Schedule eliminates guesswork and prevents overbooking—helping dealerships run more efficiently.

This smart scheduling leads to reduced wait times, improved shop throughput, and a better overall experience for customers and employees alike.

2. Improving Customer Convenience and Transparency

Customers today expect easy, digital interactions. With Xtime, they can book appointments 24/7, receive service reminders, check in using a tablet or kiosk, and approve recommended services via text or email.

Digital inspections powered by Xtime Inspect also let technicians capture photos and videos of needed repairs. These media-rich reports are shared with the customer, offering clear explanations and building trust through transparency.

3. Boosting Revenue Through Upselling and Approvals

One of the biggest pain points in fixed ops is getting customers to approve recommended services. Xtime solves this with real-time notifications and visual evidence, making it easier for customers to understand why repairs are needed. As a result, dealerships see higher upsell conversions and an increase in average repair order (ARO) values.

The integrated Service Menu in Xtime Engage allows advisors to recommend manufacturer-approved services during check-in, increasing upsell potential early in the process.

4. Enhancing Retention Through Personalized Marketing

With Xtime Invite, dealerships can re-engage lost customers, remind them of upcoming maintenance, and follow up on declined services. Because this outreach is personalized based on service history and vehicle data, it’s far more effective than generic mass emails or mailers.

Invite helps ensure customers return for future service appointments, improving long-term loyalty and retention rates.

A Closer Look at Each Module

Xtime Schedule

This module is the foundation of the platform. It allows customers to book appointments via desktop or mobile, choose from pre-set service packages, view pricing, and even select loaner or shuttle options.

Dealerships benefit from reduced no-shows, better technician scheduling, and enhanced visibility into daily shop operations.

Xtime Engage

With Engage, service advisors can welcome customers with a tablet-based check-in process that includes:

• Real-time access to service history

• Vehicle walkarounds

• Interactive service menus

• Electronic signature capture

This digital workflow shortens the check-in process, improves advisor productivity, and boosts the customer’s perception of professionalism.

Xtime Inspect

Inspect is a technician-friendly tool that allows for digital multipoint inspections. Techs can use tablets to:

• Document findings

• Capture photos and videos

• Recommend additional services

• Send reports to customers electronically

Customers can then approve or decline services via text or email—eliminating phone tag and speeding up decision-making.

Xtime Invite

This module helps dealerships maintain ongoing relationships with their customers. Invite sends:

• Maintenance reminders

• Declined service follow-ups

• Seasonal promotions

All communications are personalized and automated, which saves time while boosting service traffic and customer lifetime value.

Integration and Scalability

Xtime integrates with most leading Dealer Management Systems (DMS), including:

• Dealertrack

• CDK Global

• Reynolds & Reynolds

This means data flows easily between systems, reducing manual entry and ensuring a single source of truth across the dealership. Additionally, Xtime integrates with other Cox Automotive tools, allowing dealerships to connect sales, service, CRM, and more.

Whether you’re a single rooftop or a large auto group, Xtime can scale to fit your needs. The platform supports thousands of appointments per day and is designed to grow with your business.

Security and Cloud Accessibility

As a cloud-based platform, Xtime offers enhanced security, real-time updates, and accessibility across devices. Advisors and technicians can access the system on mobile tablets, desktops, and even remotely—ensuring workflows remain efficient, no matter where employees are working from.

Data is encrypted and protected by industry-standard protocols, ensuring customer information and dealership records remain safe.

Proven Results from Thousands of Dealerships

Xtime is used by over 7,500 dealerships across North America and has processed hundreds of millions of service appointments. The results are impressive:

• Dealerships using Xtime report up to a 30% increase in customer pay revenue.

• Service retention rates climb significantly due to personalized communications and digital convenience.

• Customers show higher satisfaction scores due to faster service, better communication, and transparency.

One of the most powerful impacts is seen in declined service recovery. With automated follow-ups, dealerships can convert previously missed opportunities into real revenue, often within a few days of the original visit.

The Future of Automotive Service is Digital—and Xtime Leads the Way

The service department is no longer a back-end function—it’s a critical revenue generator and a key touchpoint for customer loyalty. As vehicles become more advanced and customer expectations rise, dealerships must evolve their service departments to remain competitive.

Xtime is not just a scheduling tool. It’s a full-service, customer-centric platform that helps dealerships:

• Save time

• Improve CSI scores

• Increase revenue

• Build long-term relationships with customers

In a digital-first world, paper-based processes and outdated systems can no longer keep up. Xtime offers a smarter, faster, and more transparent way to run fixed operations.

If your dealership is looking to modernize the service experience, streamline operations, and boost profitability, Xtime offers a comprehensive solution built for today and the future. From intelligent scheduling and digital inspections to customer re-engagement and performance tracking, Xtime is helping automotive dealerships deliver service excellence at every turn.