What are the Role of Variables in Google Analytics 4 Variables in Google Analytics 4 (GA4) play an important role in tracking and analyzing user behavior on websites and apps. They allow you to capture and store additional data points beyond the default data collected by GA4. Here are some key roles of variables in […]
What is Internal Traffic of a Website & How to exclude it from Total Traffic
Internal traffic and external traffic refer to the different sources of visitors accessing a website. Internal Traffic: Internal traffic refers to the website visitors who are accessing the site from within the organization or company that owns the website. This includes employees, contractors, or anyone accessing the site from an IP address that b
How Tracking Events are important Strategy than Goals in SEO
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for businesses striving to enhance their online presence and visibility. Traditionally, setting specific goals has been the go-to strategy for SEO campaigns. However, a paradigm shift is underway, with a growing acknowledgment that tracking
Is Bounce Rate and Exit Rate Still Relevant in 2023 SEO?
The answer is “No“. its a old concept not important factor in 2023 SEO. Suppose a user fill the form on home page and leave website immediately and business get the lead so what is the importance of bounce rate because ultimate goal of business is to get Business and leads. Bounce Rate: Definition: Bounce […]
What are the Advantages of GA4 over Universal Analytics ?
UA (Universal Analytics) and GA4 (Google Analytics 4) are both versions of Google’s analytics platform, but they differ in terms of their features, tracking methods, and approaches to data analysis. Here are some basic differences between the two: Tracking Methodology: UA (Universal Analytics): UA primarily uses cookies to track user interact