Why Your Pages Aren’t Showing Up in Search Results (And How to Fix It)
You’ve launched your website, created service pages, maybe even posted a few blogs. But when you search your business on Google — crickets. No matter how much you scroll, your site isn’t showing up in the search results.
This is frustrating, especially for fencing companies that depend on local visibility to drive leads. The truth is, there are multiple reasons your website might not be appearing in search engines — but the good news is, most of them are fixable.
In this post, we’ll explore the most common reasons your pages aren’t showing up in search results — and how a strategic Fencing Company SEO approach can turn things around.
1. Your Site Isn’t Indexed by Google
The most common reason a page doesn’t appear in search results? Google doesn’t know it exists.
How to check:
Go to Google and type: site:yourdomain.com
If no pages show up, your site hasn’t been indexed.
Solution:
Submit your website to Google Search Console and request indexing. Make sure your site is crawlable (no noindex tags or robots.txt blocks), and submit your sitemap. If your fencing website is new, indexing can take a few days to a few weeks — be patient, but monitor the progress.
2. Your Pages Don’t Match Search Intent
You may have content, but is it relevant to what people are searching for?
Let’s say you have a page titled “Secure Boundaries with Our Services.” It sounds good, but it doesn’t help Google or users understand that you offer fence installation or repair. Instead, something like “Residential Fence Installation Services in [Your City]” is clearer, keyword-focused, and more aligned with search intent.
Fix:
Use clear headings and keywords that reflect what your audience is searching for. This is where Fencing Company SEO comes in — it helps you identify the exact terms your customers are using on Google, so you can optimize your content accordingly.
3. You’re Competing with Stronger Domains
If you’re targeting broad keywords like “fence installation” or “fencing contractor,” you’re going up against large national companies, directories, and high-authority websites.
Solution:
Target long-tail keywords and local SEO terms like “fence repair services in Tampa FL” or “vinyl fencing contractor near me.” These keywords may have lower search volume, but they convert better and are easier to rank for.
A strong Fencing Company SEO strategy focuses on building local relevance rather than chasing highly competitive national keywords.
4. Your Content Is Thin or Low-Quality
Search engines favor informative, original content. If your pages contain a few generic paragraphs without depth or helpful information, Google may simply choose not to rank them.
Solution:
Make your content valuable. Add FAQs, service descriptions, pricing guidelines, customer reviews, and photos of your past fencing projects. Use at least 500–800 words per core page, and regularly update your site with blogs about fencing trends, material comparisons, maintenance tips, etc.
This helps build topical authority, which is a core component of effective Fencing Company SEO.
5. You Have Technical SEO Issues
Even if your content is great, technical problems can prevent your pages from ranking. These issues include:
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Broken links
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Slow page speed
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Mobile usability issues
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Duplicate content
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Improper use of canonical tags
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Broken sitemap or robots.txt file
Fix:
Run a technical audit using tools like SEMrush, Ahrefs, or Google Search Console. Address all errors and warnings systematically.
A well-optimized fencing website should be fast, secure (HTTPS), mobile-friendly, and easy to navigate. These are non-negotiables for modern SEO.
6. No Backlinks or Online Authority
Backlinks (links from other websites to yours) are still one of the strongest ranking signals. If your website has zero backlinks, Google won’t view it as authoritative.
Solution:
Start by building citations on local directories like Yelp, Angi, and HomeAdvisor. Reach out to local blogs, partner businesses, or community websites for mentions. Post press releases if you win awards or host local events.
For fencing businesses, earning backlinks from home improvement blogs, local chambers of commerce, and neighborhood guides can significantly boost rankings.
7. You’re Not Using Schema Markup
Schema markup helps search engines understand your business details — like services, locations, reviews, and more. This enhances how your page appears in results (rich snippets), which increases click-through rates.
Fix:
Implement LocalBusiness schema for your fencing company, along with Service schema for individual services. If you’re not comfortable doing this manually, SEO plugins like RankMath or Yoast (for WordPress) can help.
8. You’re Not Focusing on Local SEO
For fencing companies, local SEO isn’t optional — it’s essential. If you haven’t claimed your Google Business Profile, or if your NAP (name, address, phone) information is inconsistent across the web, your local visibility suffers.
Checklist for Local SEO:
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Claim and optimize your Google Business Profile
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Collect and respond to reviews
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Add your business to local directories
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Include city-specific keywords on your website
With proper Fencing Company SEO, your site can appear not just in organic search, but also in local map packs — where the majority of users click when searching for contractors.
Final Thoughts
If your pages aren’t showing up in search results, don’t panic — but don’t ignore it either. From indexing issues and technical errors to weak content and lack of backlinks, there are many reasons behind poor search visibility.
By addressing these problems with a comprehensive Fencing Company SEO strategy, you can dramatically improve your rankings, increase traffic, and most importantly — bring in more local customers looking for the fencing services you offer.
Need Help with Fencing Company SEO?
Whether you’re just getting started or looking to improve existing rankings, our team specializes in local SEO strategies tailored for fencing contractors. Contact us for a free SEO audit and actionable next steps.
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